Executive Director of Global InfoAnalytics, Mussa Dankwah, has revealed the key factors driving Dr. Mahamudu Bawumia’s commanding lead in the New Patriotic Party’s (NPP) presidential race ahead of the 2028 general elections.

Speaking in an interview on Citi FM, Mr. Dankwah said Bawumia’s long-standing role in the NPP and the traditional mindset of party delegates are the two main reasons for his popularity.

“I will pin this down to two factors. First, Bawumia has been the face of the NPP since 2008. He’s been on every election ticket since then, so people know him well,” Dankwah explained. “That familiarity makes it easier for him to mobilize support.”

According to a Global InfoAnalytics poll, Bawumia leads with 57% support among general voters, followed by Kennedy Agyapong with 29%. Education Minister Dr. Yaw Osei Adutwum secured 6%, Agriculture Minister Dr. Bryan Acheampong earned 5%, while Kwabena Agyapong received 3%.

Mr. Dankwah noted that age and conservatism play a major role in shaping the political behavior of NPP delegates.

“The NPP delegates are generally conservative and older. The older you are, the less likely you are to embrace change. They prefer familiar faces — and that benefits Bawumia,” he said.

Among delegates, Bawumia leads with 47%, while Agyapong trails with 17%, and 27% remain undecided. Dankwah believes the undecided bloc could be Kennedy Agyapong’s best chance to close the gap.

“If Kennedy wants to make an impact, he must challenge the current mindset and offer a message that inspires change,” he advised.

In key battleground regions such as Greater Accra, Central, and Western, Bawumia maintains a 57% lead over Agyapong’s 32%.

In a potential runoff, the poll projects Bawumia to secure 62%, widening the gap against Agyapong’s 38%.

Mr. Dankwah concluded that Bawumia’s presidential lead reflects not just his political longevity but also the deep-rooted loyalty within the NPP’s delegate structure.